Pioneering the EdwardsAndCo movement is Sydney Colourist and Educator, Jaye Edwards. Known for his golden blondes and seamless blends, Jaye brings a modern and new-age energy to the industry.
Each of Jaye’s eight salons house Australia’s most innovative, fashion forward hair stylists, makeup artists and beauty experts. Famous for creamy blondes, caramel tips and rich brunettes, all rolled into glossy mermaid waves, Jaye and his team have developed a signature look that is synonymous with the EdwardsAndCo brand, garnering an impressive following of beauty editors, social media influencers, actresses and models.
Equally as impressive are the salons themselves. Jaye has created instantly recognisable spaces that speak to a generation of creatives and inspire his clients. They are raw and minimal in design, with spacious and bright interiors, lined with edgy street art that you would expect to find in a New York-style warehouse.
Jaye has cemented his spot at the forefront of the industry, with work regularly featured on the pages of Harpers Bazaar, Marie Claire and Vogue, and an internationally recognised team educators behind him.
Dane Wakefield has over 11 years experience within the hair industry, which has allowed him to develop and grow into an incredible artist He has a keen eye and a strong attention to detail – two qualities that have helped evolve him into quite the connoisseur when it comes to creating the perfect blonde look. His expertise and creative flair not only colour but styling too have enabled him to take his talents to behind-the-scenes at Mercedes Benz Fashion Week, working with some of the best designers in the country.
Dane is also a talented makeup artist, giving women stunning and modern makeup looks, enhancing their beauty and giving that natural glow. Dane is a prominent stylist when it comes to weddings, continually creating soft and
Brendon joins our team with 10 years industry experience, working for some of Australia’s best salons along side global industry leaders, which has help build skills as an industry leader himself. Specialising in styling, cutting and extensions, Brendon has worked at MBFWA and also as an assistant on various magazine editorial shoots. Brendon is inspired by creating looks for each individual, specifically tailored to their exact needs always with a kind and honest approach.
Nicolas (Niko) originally hailing from Colombia, South America made the move to Australia to further grow within the industry. His passion for hair was evident from an early age, beginning his apprenticeship straight after completing high school. He grasps inspiration from all forms of media and loves researching international trends to blend with his love for creating seamless, natural colour work – making him truly unique.
Niko has assisted back stage a Melbourne Fashion Week and was a finalist for apprentice of the year in 2017. His creativity and drive has allowed him to excel beyond expectations in all fields, which is evident in his large and loyal client base. Niko is certainly an up and comer to watch out for!
Alison entered the hairdressing industry 12 years ago in Toronto, Canada – beginning her training at the Aveda Academy. Her career highlights are having the opportunity to work across the world (Toronto, London & Sydney) before joining the Edwards And Co team! She enjoys working with people, making them feel great and being creative everyday. Alison’s favourite looks to create in salon are natural looking blondes and sandy/caramel balayage’s with a face framing POP.
Rukaya has had a passion for hair from a young age and sort out EdwardsAndCo as THE place to kick start her career. With love for colour and styling, she has proved herself as an emerging team member to watch.
Rukaya is all about creating big luxurious waves and textured, effortless hair, showing versatility in her styling. Having a Lebanese background, Rukaya is passionate about colouring darker hair, creating decadent and rich brunettes. She also loves creating lived in, relaxed blondes.
Gemma is a third-year apprentice at our Kippax Street location. She grew up in Camden and has recently moved to Wollongong, meaning she travels 3.5 hours to work daily as she believes it is totally worth it! Gemma is currently completing her training at that Kippax Street Salon, where she loves creating beachy and textural waves. A quote that has stuck with her is “everything happens for a reason” hence why it is so important to remember that everything that happens in your life is for a purpose.
Phoebe is an apprentice stylist at our Kippax Street Location. She was born in Singapore and moved to Australia in 2013 to complete high school. Phoebe started as a first year in November 2019 and has been completing her training at EdwardsAndCo. Phoebe loves creating braided styles, stemming from her passion for braiding her friend’s hair during school. Phoebe lives by the motto “there is never a situation that doesn’t benefit from having empathy and kindness”.
Dylan is a second year apprentice working as a Junior Emerging Stylist at our Kippax Street Salon. He has trained for a year at Barney Matrin Hair and used to work in the film and television industry for three years doing makeup and styling. He has also assisted on the cover of Prevention Magazine and shot a cover for the Daily Telegraph for Vera Wang. He loves creative, big hair, anything from big bouncy curls to waves, and especially loves to create stunning colour transformations.
Aimee is an Emerging Colourist from Sydney at the Kippax Street Salon. She has been working in the industry for almost four years and creating hair for three years. She has completed her training at EdwardsAndCo and been involved in MBFW 2018, as well as assisting Jules Tognini, Lauren Mccown and Jaye Edwards at workshops and photoshoots. Aimee loves creating dimensional brunettes and bright blondes. She has a passion for creating natural looking colours and working with clients to develop a shade that is right for them. A quote that has stuck with Aimee is “If you can’t love yourself how in the hell are you going to love somebody else” RuPaul.
Elle joined the team in 2019, after 7 years’ experience working at prestigious salons in London. She is a great listener and loves turning her clients’ ideas into something they can smile back at in the mirror. She also loves to offer advice to her clients on an individual basis to come up with a collaborative plan. She loves bringing stunning dimension to year-round blondes and instilling natural yet multidimensional complexity to brunettes. Besides colouring, Elle also cuts and styles.