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Hairdresser Surry Hills - Kippax Street
With 8 thriving salons, 1 killer haircare brand, a cult social media following and an internationally recognised team of educators, Jaye Edwards reps a new breed of entrepreneur, with a razor sharp view on the industry and how to make it work in 2021.
Pioneering the EdwardsAndCo movement, Jaye’s signature future proof colours and seamless blends inspired a generation of rich-girl hair, saturating instagram feeds all over the world.
Each of Jaye’s 8 salons house Australia’s most refined hair stylists and makeup artists. Famous for sparkling brunettes, killer curls, creamy blondes and textured beach waves, Jaye and his team have developed a signature look that is synonymous with the E+Co brand, garnering an enviable international following.
Equally as impressive are the salons themselves. Jaye has created instantly recognisable spaces that speak to a generation of creatives. They are raw and minimal in design, with spacious and bright interiors, hidden behind the walls of endlessly chic warehouses.
With the introduction of EdwardsAndCo Education, plus his own haircare label, Jaye Haircare, Jaye has cemented his spot at the forefront of the industry, with work splashed across pages of Marie Claire and Vogue, and product lining the shelves of beauty giant, Mecca.
@_edwardsandco
Brendon joins our team with 10 years industry experience, working for some of Australia’s best salons along side global industry leaders, which has help build skills as an industry leader himself. Specialising in styling, cutting and extensions, Brendon has worked at MBFWA and also as an assistant on various magazine editorial shoots. Brendon is inspired by creating looks for each individual, specifically tailored to their exact needs always with a kind and honest approach.
@brendon_edwardsandco
Matthew joins Edwards And Co as the Internal Educator for Cutting and Styling. He has 15 years industry experience, beginning his career in central QLD before moving to Brisbane where he remained for 13 years. During that time he was a national educator for both Aveda and Redken. During his time with Redken he travelled across Australia educating at various shows including on the Main Stage at Get Inspired in front of over 600 hundred hairdressers. He was also Director of a multiple shows at Fashion Week including Group Swimwear, The Sunday Sessions, Ginger and Smart and Manning Cartell. Matthew’s love for hairdressing revolves around creativity and the excitement of the work he creates. He loves building relationships with his clients and hopes to build a platform and give back to the next generations of industry professionals.
@mattjones_edwardsandco
Rukaya has had a passion for hair from a young age and sort out EdwardsAndCo as THE place to kick start her career. With love for colour and styling, she has proved herself as an emerging team member to watch.
Rukaya is all about creating big luxurious waves and textured, effortless hair, showing versatility in her styling. Having a Lebanese background, Rukaya is passionate about colouring darker hair, creating decadent and rich brunettes. She also loves creating lived in, relaxed blondes.
@rukayak_edwardsandco
