Pioneering the EdwardsAndCo movement is Sydney Colourist and Educator, Jaye Edwards. Known for his golden blondes and seamless blends, Jaye brings a modern and new-age energy to the industry.
Each of Jaye’s eight salons house Australia’s most innovative, fashion forward hair stylists, makeup artists and beauty experts. Famous for creamy blondes, caramel tips and rich brunettes, all rolled into glossy mermaid waves, Jaye and his team have developed a signature look that is synonymous with the EdwardsAndCo brand, garnering an impressive following of beauty editors, social media influencers, actresses and models.
Equally as impressive are the salons themselves. Jaye has created instantly recognisable spaces that speak to a generation of creatives and inspire his clients. They are raw and minimal in design, with spacious and bright interiors, lined with edgy street art that you would expect to find in a New York-style warehouse.
Jaye has cemented his spot at the forefront of the industry, with work regularly featured on the pages of Harpers Bazaar, Marie Claire and Vogue, and an internationally recognised team educators behind him.
Brendon joins our team with 10 years industry experience, working for some of Australia’s best salons along side global industry leaders, which has help build skills as an industry leader himself. Specialising in styling, cutting and extensions, Brendon has worked at MBFWA and also as an assistant on various magazine editorial shoots. Brendon is inspired by creating looks for each individual, specifically tailored to their exact needs always with a kind and honest approach.
Alison entered the hairdressing industry 12 years ago in Toronto, Canada – beginning her training at the Aveda Academy. Her career highlights are having the opportunity to work across the world (Toronto, London & Sydney) before joining the Edwards And Co team! She enjoys working with people, making them feel great and being creative everyday. Alison’s favourite looks to create in salon are natural looking blondes and sandy/caramel balayage’s with a face framing POP.
Rukaya has had a passion for hair from a young age and sort out EdwardsAndCo as THE place to kick start her career. With love for colour and styling, she has proved herself as an emerging team member to watch.
Rukaya is all about creating big luxurious waves and textured, effortless hair, showing versatility in her styling. Having a Lebanese background, Rukaya is passionate about colouring darker hair, creating decadent and rich brunettes. She also loves creating lived in, relaxed blondes.
Gemma is a third-year apprentice at our Kippax Street location. She grew up in Camden and has recently moved to Wollongong, meaning she travels 3.5 hours to work daily as she believes it is totally worth it! Gemma is currently completing her training at that Kippax Street Salon, where she loves creating beachy and textural waves. A quote that has stuck with her is “everything happens for a reason” hence why it is so important to remember that everything that happens in your life is for a purpose.
Phoebe is an apprentice stylist at our Kippax Street Location. She was born in Singapore and moved to Australia in 2013 to complete high school. Phoebe started as a first year in November 2019 and has been completing her training at EdwardsAndCo. Phoebe loves creating braided styles, stemming from her passion for braiding her friend’s hair during school. Phoebe lives by the motto “there is never a situation that doesn’t benefit from having empathy and kindness”.
Dylan is a second year apprentice working as a Junior Emerging Stylist at our Kippax Street Salon. He has trained for a year at Barney Matrin Hair and used to work in the film and television industry for three years doing makeup and styling. He has also assisted on the cover of Prevention Magazine and shot a cover for the Daily Telegraph for Vera Wang. He loves creative, big hair, anything from big bouncy curls to waves, and especially loves to create stunning colour transformations.
Aimee is an Emerging Colourist from Sydney at the Kippax Street Salon. She has been working in the industry for almost four years and creating hair for three years. She has completed her training at EdwardsAndCo and been involved in MBFW 2018, as well as assisting Jules Tognini, Lauren Mccown and Jaye Edwards at workshops and photoshoots. Aimee loves creating dimensional brunettes and bright blondes. She has a passion for creating natural looking colours and working with clients to develop a shade that is right for them. A quote that has stuck with Aimee is “If you can’t love yourself how in the hell are you going to love somebody else” RuPaul.
Elle joined the team in 2019, after 7 years’ experience working at prestigious salons in London. She is a great listener and loves turning her clients’ ideas into something they can smile back at in the mirror. She also loves to offer advice to her clients on an individual basis to come up with a collaborative plan. She loves bringing stunning dimension to year-round blondes and instilling natural yet multidimensional complexity to brunettes. Besides colouring, Elle also cuts and styles.
Samantha Lauren is one of Australia’s leading Makeup Artists. Transforming and improving the appearance of a diverse range of clients, both nationally and internationally, Samantha Lauren utilises an array of techniques, tools and quality products. Samantha Lauren has lived and worked in Los Angeles and New York. She continues to travel the globe to provide services to some of the most elite photographers, celebrities, personalities and brand named clients. This includes makeup and spray tanning for Iggy Azalea, Will I Am, Cheryl Cole, Shannon Noll and Camilla Frank. Her work has been featured in a myriad of renowned magazines, editorials, runway shows, advertising campaigns and on television.
Analeyse joins us at the Kippax Street salon from small town, Griffith. Feeling like a big fish in a small pond she moved to the city to pursue a career in hairdressing. Making people feel confident and beautiful is what Analeyse loves to do and thrives on producing amazing transformations. With 8 years experience as a freelance make-up artist and beautician, the transition into hairdressing was inevitable. Analeyse loves to find the positives in every situation and embraces challenges and change with optimism and a fun outlook!
Hey! My name is Tommy Beale-Burchell and I am from the UK. I have been in the hairdressing industry for 9 years now, covering a range of extensive skills including colouring, extensions and styling to transform whoever is in my chair. I have worked with companies including ghd, Dyson and Selfridges over the years to better my knowledge in an array of hairdressing skills. Australia has been my home now for the past 2 years and I am here to stay! If you love lived in colour, hair longevity and lustrous styling then I am your guy.
Originally from Vancouver Canada, Julien has joined Edwards and Co Kippax Street with over 10 years of international hair styling experience. Julien first emerged in the hair industry in the trendy Gastown district back in 2008, and has spent the majority of his career working as a freelance artist with a fiercely loyal following. His experience and knowledge gained him international recognition, being nominated at the largest global hair awards, Behind The Chair ONESHOT competition. Julien has also worked with contestants for Miss World Canada, and as a stylist for Instagram influencers at music festivals such as Splendour in the Grass 2019.
Julien is know for his signature ‘lived in’ blondes, rich coppers and demential brunettes – and the most effortless beachy waves! When he has a spare moment, he loves keeping up with the latest trends, techniques and looks to make sure his clients are always receiving the best!
One reminder he tells himself everyday is to work hard and play harder!
Kate joined EdwardsAndCo Kippax Street as a Senior Stylist and Colourist after beginning her hairdressing journey 5 years ago in an established salon in the St George area. Kate’s work is a result of both structure and creativity, balanced to achieve her signature hair looks. Kate is inspired by colour and fashion, and specialises in lived-in blondes, colour corrections and all things styling.
Born and raised a Sydneysider, Jennifer thrives looking after a fast-paced clientele and lots of bright blondes. She loves creating a lived in bronde and providing that signature future-proof colour.