Pioneering the EdwardsAndCo movement is Sydney Colourist and Educator, Jaye Edwards. Known for his golden blondes and seamless blends, Jaye brings a modern and new-age energy to the industry.
Each of Jaye’s eight salons house Australia’s most innovative, fashion forward hair stylists, makeup artists and beauty experts. Famous for creamy blondes, caramel tips and rich brunettes, all rolled into glossy mermaid waves, Jaye and his team have developed a signature look that is synonymous with the EdwardsAndCo brand, garnering an impressive following of beauty editors, social media influencers, actresses and models.
Equally as impressive are the salons themselves. Jaye has created instantly recognisable spaces that speak to a generation of creatives and inspire his clients. They are raw and minimal in design, with spacious and bright interiors, lined with edgy street art that you would expect to find in a New York-style warehouse.
Jaye has cemented his spot at the forefront of the industry, with work regularly featured on the pages of Harpers Bazaar, Marie Claire and Vogue, and an internationally recognised team educators behind him.
Charmayne has been in the hairdressing industry for over 10 years and has been a colour specialist for 6 of those years. She is new to the EdwardsAndCo family and is a Master Colourist at the Fortitude Valley location. Over the years, she has worked on various hair shows, competitions, campaigns and creative photographic collections. Her biggest career highlight was being awarded the 2018 AHFA Australian Colourist of the Year. Coming from a very technically trained background, she has a flair for precision colour work but love personalising every look to each individual client.
A quote that she loves is “life isn’t about finding yourself, life is about creating yourself”.
Darcey has been hairdressing for the past eight years, starting from the age of 15. He is currently a senior stylist and colourist at the Fortitude Valley Salon. He has completed his training and education at Oscar a Oscar where he developed his skills and passions for creating beautiful hair. He can be booked for any service from cutting, styling and colouring.
Charlotte is a Senior Stylist and Colourist at our EdwardsAndCo Fortitude Salon. Charlotte has over 11 years experience within the hair industry, which has allowed her to develop and grow into an incredible artist. Charlotte specialises in colouring and loves creating sparkly brunettes and lived in future proof colours.
Jaiden is a hair cutter, stylist and barber at our Fortitude Valley location. He has been working as a hairdresser for the past five years, starting his career working at a salon on the Gold Coast. Jaiden has been involved in campaigns for Fendi, Kookai, Harper Bazaar and events for Women of Sydney. He has also had his own feature in InStyle Magazine. He specialises in hair cutting and has training in extensions and barbering.
Will is in his third year of his apprenticeship at the Fortitude Valley Salon. He currently specialises in cutting and styling. He has spent the past three years training under some of Australia’s top hairdressers and was nominated for the AHFA 2020 Australian Apprentice Hairdresser of the year. Will is extremely fashion forward and is inspired by new trends and is always looking for ways to recreate them within the salon environment.
Claire is a Junior Stylist and Colourist at Fortitude Valley. She started her apprenticeship in a salon in Toowoomba when she was 16. She loves styling and up-dos which she would like to further focus on and is excited to be involved in shows and shoots within the future. A quote which has stuck with Claire is “Ease your grip on all the things you can’t control”.
Isabella started in the hairdressing industry at the beginning of the year. Prior to hairdressing, she worked in the dental industry and quit to pursue a career in hairdressing. She is about to graduate into her second year of her apprenticeship and is very eager to learn from the best at EdwardsAndCo.
Kandace is a Emerging Stylist at our Fortitude Valley Salon. She has been in the hairdressing industry for the past 3 years and has trained under some of the best hairdressers in Australia. She believes that education is one of the greatest keys to success and is always striving for ways to learn new skills and grow. She loves this industries ability to let her express her creativity.
Joel is a Senior Cutter at our Fortitude Valley Salon. He has been in the hair industry for the past four years and specialises in cutting. He also enjoys blow-drys, keratin treatments and creating the iconic EdwardAndCo style. Book in your next appointment with Joel if you want a stunning cut and blow-dry!
Wendy is a Junior Emerging Stylist at our Fortitude Valley Salon. She started her hairdressing apprenticeship with EdwardsAndCo and is excited to grow as a stylist along with the company. Wendy loves styling hair including blow dries and the classic EdwardsAndCo curls. She wants to specialise in colour down the track as she progresses through her training.
Rhys is a Senior Colourist and Stylist at our Fortitude Valley Salon. He started working in the hair industry in 2008 and has worked in both Sydney and Melbourne. He has worked at several MBFW in Sydney as well as styling campaigns shoots for Bianca Spender, Endota Spa, Georgia Alice and more. Rhys always ensures the highest level of customer service with his customers and specialises in colour.