James’ love for creating seamless balayage and lived-in blondes comes from a pragmatic place. “I love that colouring hair allows me to be creative and logical at the same time – I get to use both sides of my brain.” He also enjoys helping his clients to feel good about themselves through beautiful hair. (Which might be why he’s fast become the colourist of choice for many Australian models, including Evelina Milward and Claudia Wilkinson.)
When it comes to education, James specialises in colour and women’s cuts. He believes that teaching students to think outside of the box is key to creating amazing results. “By just trying something different and stepping outside of your comfort zone you can do incredible things.” James’ education focuses on textural highlights, bright dimensional blondes, freehand techniques, sparkly brunettes, undone textures and beach hair styling. He specialises in crafting colours with maximum texture, dimension and contrast, whilst maintaining condition.
James has worked on runway shows for MBFWA and Myer, and on stage at the Australian Hair Fashion Awards. He has a strong sense of editorial styling. His work has been published in The File, Gritty Pretty and 10 Daily, and has also been picked up by industry titles such as American Salon, Modern Salon and Behind The Chair.