GET THE LOOK: THE LOOSE PLAIT

This childhood favourite plait has had a much needed model-off-duty revamp and has been re modernised for your everyday it-girl. From Cara Delevigne to Selena Gomez and Chanel Iman, this classic hairstyle with a twist has been given the tick of approval by all our favourite a-listers. We saw the comeback of this look in Alexander Wang’s SS10 Show and 6 years later this classic go-to is still here to stay. Want to know how to get the look? Our Stylist Liam Hubbard teamed up with Mr Smith to show you how.

STEP ONE Start by prepping with Mr Smith’s The Foundation, this will help with molding and protecting the hair against the heat. The good thing about The Foundation is that you really can’t overuse it, the more you use the more build up you have of it which will work well in making this beautiful style.

STEP TWO On a medium to low heat, use a tong to add some loose waves to the hair. You don’t have to be too perfect with each of the sections as you want this to have an ‘undone’ look. On each side you want the curls to be directing away from the face, to give it softness.

STEP THREE After you’ve finished curling, let the hair cool down for a few minutes. Once this is done, you can then begin brushing it out. It’s best to pull it apart first just to keep more of the curl in there and it also helps to add a little bit more texture in there as well.

STEP FOUR Once you are done pulling it apart, use the Mr. Smith Salt Spray to add some more texture to the hair, as this is an important element for this hairstyle. Apply the product from roots to ends, so that there’s consistency all through the hairstyle and then use a low cool air flow to dry.

STEP FIVE When the hair is completely dry, pull the hair back to start plaiting. Once the plait is in, you can then begin pulling it apart and loosening the plait.

STEP SIX For the last step, use the the Mr. Smith Crème to help add definition. Grab a decent amount, rub it together and add to key areas you want to define, by pinching it in. Your primary focuses are mainly the end of the plait, around the face to highlight and anywhere else you want to add a little va-va-voom to for this effortlessly cool ‘do.

VIDEO PRODUCTION

Hair: Liam Hubbard @liam_edwardsandco

Model: Lottie @ Viviens

Makeup: Melonie Santos

Film & Sound: Andy Hatton at Studio Aton

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