Pioneering the EdwardsAndCo movement is Sydney Colourist and Educator, Jaye Edwards. Known for his golden blondes and seamless blends, Jaye brings a modern and new-age energy to the industry.
Each of Jaye’s eight salons house Australia’s most innovative, fashion forward hair stylists, makeup artists and beauty experts. Famous for creamy blondes, caramel tips and rich brunettes, all rolled into glossy mermaid waves, Jaye and his team have developed a signature look that is synonymous with the EdwardsAndCo brand, garnering an impressive following of beauty editors, social media influencers, actresses and models.
Equally as impressive are the salons themselves. Jaye has created instantly recognisable spaces that speak to a generation of creatives and inspire his clients. They are raw and minimal in design, with spacious and bright interiors, lined with edgy street art that you would expect to find in a New York-style warehouse.
Jaye has cemented his spot at the forefront of the industry, with work regularly featured on the pages of Harpers Bazaar, Marie Claire and Vogue, and an internationally recognised team educators behind him.
Hayden joined our Surry Hills location in 2016 as Head Colourist and team leader for educating junior staff. His career began in 2003 at a salon north of Sydney where he went on to specialise in colour and educate team members. With extensive knowledge, skills and experience from performing on stage at Hair Expo, Hayden has mastered a number of colour specialisation courses, as well as teaching an artistic colourist course.
Hayden’s approach to colour is first and foremost suitably. He focuses on tones that compliment his clients natural colouring and lifestyle through soft colour contrast and seamless blends that add punchy boldness and focal points in all the right areas. His work is effortless, allowing for a relaxed flow of conversation and trust with clients.
Jake is a leading hair stylist with a world of industry experience. As a senior stylist at our top Sydney salon, he is highly skilled in all areas of hairdressing as well as being one of Australia’s foremost specialists in hair extensions. In his role as educator for Showpony Hair Extensions, Jake travels across Australia and internationally to educate stylists on how to apply long-lasting and natural looking hair extensions, using tape and bead methods. His technical expertise is appreciated by his clients and students alike.
As a stylist, Jake is dedicated to the highest levels of customer service. He takes immense pride in ensuring his clients feel listened to and taken care of throughout every service. He particularly loves long, glamorous hair, as well as shorter, edgy cuts – and always works with his clients to achieve looks they love. Jake customises colour and cuts to suit individual needs, ensuring customers always walk away happy with the end result.
Joel is originally from New Zealand and is one of our most senior colour technicians. Having worked at Fashion Week in New Zealand and here in Australia, his expertise in styling speaks for itself. This combined with his creative flare has lead him to work on editorial campaigns for various magazines and to create some of the seasons trending look books. However, his true talent lies within the colour world, with his soft and effortless style.
Craig began his career in the UK, winning numerous awards in men’s and Avant-garde styling. He joins our Crown Street location with a wealth of editorial styling knowledge from working in the core styling team for TV shows X Factor, The Voice and Dance Boss. He has also travelled with Sony Music, styling on tour and for music videos. His passion is men’s styling as well as creating natural, sun kissed colour work from creamy blondes to cool brunettes.
Jarod is originally from Newcastle Australia but made the move to Sydney to pursue a career in hairdressing. He joins our Surry Hills team with 4 years’ experience. His attention to detail has enabled him to work with Australia’s top designers at MBFWA and with key industry influencers at Hair Expo. He has also styled hair for leading fashion editorial magazines, styling countless influencers and models.
Jarod’s knowledge and passion for the industry ensures he is up to date with key trends within the industry and is always seeking new inspiration to further his knowledge. His portfolio boasts natural, lived in and seamless blends, finished with dream-like waves and textural cuts. Jarod’s talent and work ethic makes him one to watch in the future.
With 13 years industry experience, Travis joins our team with a worth of knowledge and skills. Well travelled and worldly, Travis has spent the last 8 years bringing sun kissed Australian blondes to the streets of London. His skill set is evident, completing the L’Oréal Colour Specialist degree with a distinction and mark of 99%, leading a team as a technical specialist, and being crowned grand finalist for the UK L’Oréal Colourist twice. He specialises in seamless colour melts and rich dimensional brunettes, which are always of the highest standard.
Hannah started her career with Edwards & Co in 2017. During this time she has had the opportunity to assist and learn first hand from Jaye Edwards and L.A. international educator and colourist Slim. Her career highlights so far include assisting at Mercedes Benz Fashion Week, assisting with hair styling for Edwards & Co Australian Hair Fashion Award entries and styling the dancers hair for Samantha Jade’s music video ‘Bounce’. Hannah’s passion is creating soft seamless colours that are effortless and wearable over time. Always aiming to enhance a women’s natural colour ensuring it will remain as beautiful as the day she left Edwards and Co.
Rob, originally from the UK, found the hair industry after high school, going onto gain his qualification and attended countless courses & seminars throughout his career. Rob’s passion lays within the mechanics of hair and the technicality behind cutting, the understanding of shape and structure of a haircut. He is all about suitability and precision cutting, whether it’s a creative cut or an everyday wearable style, it will be tailored to the individual. Rob is our Senior Men’s Stylist and is lead Men’s Educator across the Edwards’s And Co brand. Rob is keen to elevate the men’s industry and passionate about sharing his skills and understanding of men’s hair cutting.
Elle joined the team in 2019, after 7 years’ experience working at prestigious salons in London. She is a great listener and loves turning her clients’ ideas into something they can smile back at in the mirror. She also loves to offer advice to her clients on an individual basis to come up with a collaborative plan. She loves bringing stunning dimension to year-round blondes and instilling natural yet multidimensional complexity to brunettes. Besides colouring, Elle also cuts and styles.
KK started her apprenticeship in 2015 and ended up relocating from the Gold Coast E+Co to Sydney in 2018. Once in Sydney she became first assistant to Founder, Jaye Edwards, where she travelled throughout Australia and the world for global education and various on set opportunities. Now she works full time in Edwards and Co’s Crown Street salon and specialises in Colouring and Styling.
Ashley is a third year apprentice from the Northern Beaches who has been with EdwardsAndCo for almost 2 years. She originally started her apprenticeship when she was 17 at a salon on the Northern Beaches but took a break for a few years only to realise that hairdressing was the industry she wanted to work in. Ashley is now 25, almost completed her apprenticeship and super eager to learn and flourish under some of the best names in the biz.
Aimee is an Emerging Colourist from Sydney at the Crown Street Salon. She has been working in the industry for almost four years and creating hair for three years. She has completed her training at EdwardsAndCo and been involved in MBFW 2018, as well as assisting Jules Tognini, Lauren Mccown and Jaye Edwards at workshops and photoshoots. Aimee loves creating dimensional brunettes and bright blondes. She has a passion for creating natural looking colours and working with clients to develop a shade that is right for them. A quote that has stuck with Aimee is “If you can’t love yourself how in the hell are you going to love somebody else” RuPaul.
Madeleine joined the EdwardsAndCo team as a mature age apprentice and is now a Senior Emerging Stylist at our Crown Street location. She is in her third year of her apprenticeship and will be qualified in early 2021. Madeleine has been involved with many in-house and external training days and workshops, which have allowed her to learn from some of the most talented people in the industry. She loves creating killer blow-drys and beachy styles, as well as occasion based styling.
Noah is a third-year apprentice at our Crown Street location. He has been working in hair salons from a young age and started training at a Central Coast salon, before moving to EdwardsAndCo. Noah has been involved with numerous in-house classes and training sessions, which have helped him build his experience and knowledge. He specialises in colour and has a passion for blondes and brunettes, as well as vivid brights and fashion colours. A quote that has stuck with him is that if a colour or haircut is worth doing, it’s worth doing well.
Alisha is an innovative and talented hairdresser whose passion lies in technical colours and creative cutting. Beginning her career nearly a decade ago in leading salons across Sydney, Alisha regularly worked at events such as Mercedes Benz Fashion Week and various hair expos. Alisha specialises in keratin hair treatments, leading her to become an educator for GkHair. In her role for GkHair, Alisha travelled throughout the UK as well as to Egypt, India and Eastern Europe where she shared her knowledge and expertise. Alisha has since returned to Australia after working in Soho in London’s West End, where she worked alongside many top stylists from around the world gaining immense knowledge and new techniques.
Kerrie has over a decade of experience, specialising in colour alone. She has travelled to New York to be mentored by the most in-demand celebrity colourist, Tracey Cunningham.
Kerrie focuses on having a soft-cool-edge to her colouring style by keeping up-to-date with up and coming styles and trends, and drawing inspiration from her travels to New York. She is known for her ability to create amazing blondes, transforming hair from dark to blonde and always upholding the integrity of the client’s hair.
Nicole Sudjana joins EdwardsAndCo with 13 years in the industry having worked in some of Australia’s best salons. Refreshingly honest and diligent is Nicole’s approach to her life and craft.
Nicole has styled celebrities locally and internationally including Miranda Kerr, Christine Centenera, Lana Del Ray and Ellie Goulding to name a few. Travelling to New York and Paris Fashion Week twice a year since 2012, Nicole has worked for designers such as Stella McCartney, Yohji Yamamoto, Maison Martin Margiela, Issey Miyake, Vivienne Westwood, DKNY, Vera Wang, Ann Demeulemeester, Haider Ackermann, Tommy Hilfiger, Jeremy Scott, Rochas, Rue de Mail, Paco Rabanne, Acne, Chloe, Tsumori Chisato, Victor Alfaro and Rick Owens.
Samantha Lauren is one of Australia’s leading Makeup Artists. Transforming and improving the appearance of a diverse range of clients, both nationally and internationally, Samantha Lauren utilises an array of techniques, tools and quality products. Samantha Lauren has lived and worked in Los Angeles and New York. She continues to travel the globe to provide services to some of the most elite photographers, celebrities, personalities and brand named clients. This includes makeup and spray tanning for Iggy Azalea, Will I Am, Cheryl Cole, Shannon Noll and Camilla Frank. Her work has been featured in a myriad of renowned magazines, editorials, runway shows, advertising campaigns and on television.
Cem was born and raised in Camden Town, London. He first started his career over in Melbourne, training with the talented team at BrotherWolf. He returned to the UK to further his education and learn the fundamentals of barbering and after finishing his Level 2 & 3 barbering course, he went on to start his career as a barber at one of UK’s most high-end barber shops, Murdock London.Cem returned to Sydney, where he had opportunity to join one of the leading names in the barbing industry, Andis, as a National Educator. Cem has always understood the importance of education, learning new techniques and refreshing his skills regularly, as well as teaching others.He has also been involved in a number of hair photo shoots and made it to the finals of the American Crew all star challenge this year.
Zara is an Emerging Stylist and Colourist at our Crown Street location. She started her apprenticeship at EdwardsAndCo in 2019 and is currently two months away from starting her second year. Zara started casually working in salons at the age of 14 and carried on throughout high school, pursuing her passion for hair and beauty. Zara currently specialises in treatments and blow-dries and has a passion for creating messy beach waves and classic smooth blow-dries.
Malachi has over 8 years experience working in both Australia and London. He has worked on Mercedes Benz Fashion Week for three years in a row. He not only specialises in freehand painting, but he can also give you a pretty mean tong. Whether its a colour transformation or a cheeky top up, he is here for all your colour needs.
Gerard began his career in 2008 and is currently working at our Crown Street Salon. He is qualified in all hairdressing needs such as colouring, cutting, styling and men’s services. However, he mainly specialises in hair extension, blondes and bridal hair. His expertise and skills has awarded him the Loreal Colour Trophy in 2017. He is passionate but giving his clients a fresh look and allows them to set their own trends.
Gemma is a second year apprentice at Crown Street. She grew up in the Blue Mountains and started her hairdressing career a year and half ago. Her first year was completed at a local salon in the Blue Mountains. Gemma is excited to soon be a part of Sydney Fashion Weeks and editorial photoshoots. Her favourite thing to do in the salon is a bouncy blow wave! A quote which Gemma loves is “Do what you love and love what you do!”
Layal began her apprenticeship at EdwardsAndCo during 2020. She began her hair journey working at her family friend’s salon where she spent her weekends observing, absorbing and assisting the hairdressers. Layal is extremely motivated to be the best hairdresser possible and to learn from the best of the best. Her speciality is extensive wash and relaxing massage, as well as an effortlessly smooth blow dry and a glamorous soft wave. A quote which has stuck with Layal is “Being interested in one thing, but having a passion is another”.