Pioneering the EdwardsAndCo movement is Sydney Colourist and Educator, Jaye Edwards. Known for his golden blondes and seamless blends, Jaye brings a modern and new-age energy to the industry.
Each of Jaye’s eight salons house Australia’s most innovative, fashion forward hair stylists, makeup artists and beauty experts. Famous for creamy blondes, caramel tips and rich brunettes, all rolled into glossy mermaid waves, Jaye and his team have developed a signature look that is synonymous with the EdwardsAndCo brand, garnering an impressive following of beauty editors, social media influencers, actresses and models.
Equally as impressive are the salons themselves. Jaye has created instantly recognisable spaces that speak to a generation of creatives and inspire his clients. They are raw and minimal in design, with spacious and bright interiors, lined with edgy street art that you would expect to find in a New York-style warehouse.
Jaye has cemented his spot at the forefront of the industry, with work regularly featured on the pages of Harpers Bazaar, Marie Claire and Vogue, and an internationally recognised team educators behind him.Book Now
Hayden joined our Surry Hills location in 2016 as Head Colourist and team leader for educating junior staff. His career began in 2003 at a salon north of Sydney where he went on to specialise in colour and educate team members at his previous location also. With a worth of knowledge, skills and experience from performing on stage at Hair Expo, mastering a number of colour specialisation courses as well as teaching an artistic colourist course.
Hayden’s approach to colour is first and foremost suitably, he focuses on tones that compliment his clients natural colouring and life style, through soft colour contrast and seamless blends adding punchy boldness and focal points in all the right areas. His work is effortless, allowing for a relaxed flow of conversation, comfort and trust with clients to ensure their wants and needs are met.
Instagram: @hayden_edwardsandcoBook Now
Laura never wanted to be a hairdresser. “My mother and godmother both were so I grew up in salons, I wanted to rebel and be a vet instead”. After school, she rethought her stance, accepting an apprenticeship and consequently fell in love with the industry. Intoxicated by the buzzy excitement of hairstyling she worked in a handful of high end salons before joining the Edwards and Co. team in 2019. She hasn’t looked back. “I believe you should surround yourself with people that are excelling so that you can be empowered to do the same.”Book Now
Jake Williams is a leading hair stylist with a depth of industry experience. Senior stylist in Sydney’s top salon Edwards and Co, Jake is highly-skilled in all areas of hairdressing, and one of Australia’s foremost specialists in hair extensions. In his role as educator for Showpony Hair Extensions, Jake travels across Australia and internationally to educate stylists in how to apply long-lasting and natural looking hair extensions using tape and bead methods. His technical expertise is appreciated by his clients and students alike.
As a stylist, Jake is dedicated to the highest levels of customer service. Jake takes immense pride in ensuring his clients feel listened to, and taken care of throughout every service. He particularly loves long, glamorous hair, as well as shorter, edgy cuts – and always works with his clients to achieve looks they love. Jake customises colour and cuts to suit individual needs, ensuring customers always walk away happy with the end result.Book Now
Joel Wallbank originated from New Zealand and is one of our most senior colour technicians. Having worked at Fashion Week in New Zealand and here in Australia, his expertise in styling speaks for itself. This combined with his creative flare has lead him to work on editorial campaigns for various magazines and creating some of the seasons trending look books. However, his true talent lies within the colour world, with his soft and effortless style.
Instagram: @joelwallbank_edwardsandcoBook Now
Stephanie is both a colourist and stylist joining the Edwards And Co. team with 10 years industry experience. Her portfolio oozes creamy blondes, seamless colour melts and lush voluminous waves.
Stephanie has strong passion colour corrections, bright blondes and extension applications, having a keen eye for detail a worth of knowledge and skills cementing her as an upcoming industry leader.
Instagram: @steph_edwardsandcoBook Now
Craig began his career in the UK before going on to win awards for men’s styling and also Avant Guard. He joins our Alexandria location with a wealth of editorial styling knowledge from working on the core styling team for TV shows X Factor, The Voice and Dance Boss. He then travelled with Sony Music styling on tour and for music videos.
His passion his men’s styling as well as creating natural sun kissed colour work from creamy blondes to cool brunettes.
Instagram: @craig_edwardsandcoBook Now
Jarod is originally from Newcastle Australia, but made the move to Sydney to pursue a career in hairdressing. Jarod’s joins our Surry Hills team with 4 years experience. His attention to detail has enabled him to work for Australia’s top designers at MBFWA, under key industry influencers at hair expo, he has also styled hair for leading fashion editorial magazines and has styled many influencers and models.
Jarods knowledge and passion for the industry ensures he is up to date with key trends within the industry, always seeking new inspiration to further his knowledge. His portfolio boasts natural lived in and seamless blends, finished with dream-like waves and textural cuts. Jarod’s talent and work ethic makes him one to watch in the future.
With 13 years industry experience Travis joins our team with a worth of knowledge and skills. Well travelled and worldly Travis has spent the last 8 years bringing sun kissed Australian blondes to the streets of London. His skill set is evident, completing the L’Oréal Colour Specialist degree with a distinction and mark of 99%, where he then went on to lead a team as a technical specialist as well as being crowned grand finalist for the UK L’Oréal Colourist twice.
Specialising in seamless colour melts and rich dimensional brunettes, which are always perfected.
Nicole Sudjana joins Edwards and Co with 13 years in the industry having worked in some of Australia’s best salons. Refreshingly honest and diligent is Nicole’s approach to her life and craft.
Nicole has styled celebrities locally and internationally including Miranda Kerr, Christine Centenera, Lana Del Ray and Ellie Goulding to name a few. Travelling to New York and Paris Fashion Week twice a year since 2012, Nicole has worked for designers such as Stella McCartney, Yohji Yamamoto, Maison Martin Margiela, Issey Miyake, Vivienne Westwood, DKNY, Vera Wang, Ann Demeulemeester, Haider Ackermann, Tommy Hilfiger, Jeremy Scott, Rochas, Rue de Mail, Paco Rabanne, Acne, Chloe, Tsumori Chisato, Victor Alfaro, Rick Owens.
Instagram: @nicolesudjanahairBook Now
Hannah started her career with Edwards & Co in 2017. During this time she has had the opportunity to assist and learn first hand from Jaye Edwards and L.A. international educator and colourist Slim.
Her career highlights so far include assisting at Mercedes Benz Fashion Week, assisting with hair styling for Edwards & Co Australian Hair Fashion Award entries and styling the dancers hair for Samantha Jade’s music video ‘Bounce’.
Hannah’s passion is creating soft seamless colours that are effortless and wearable over time. Always aiming to enhance a women’s natural colour ensuring it will remain as beautiful as the day she left Edwards and Co.
Samantha Lauren is one of Australia’s leading Makeup Artists. Transforming and improving the appearance of a diverse range of clients, both nationally and internationally, Samantha Lauren utilises an array of techniques, tools and quality products. Samantha Lauren has lived and worked in Los Angeles and New York. She continues to travel the globe to provide services to some of the most elite photographers, celebrities, personalities and brand named clients. This includes makeup and spray tanning for Iggy Azalea, Will I Am, Cheryl Cole, Shannon Noll and Camilla Frank. Her work has been featured in a myriad of renowned magazines, editorials, runway shows, advertising campaigns and on television.Book Now
Rob has worked in the Hair Industry since High School, gaining a qualification in the UK and attended countless courses & seminars to further his understanding of hair. Rob’s passion lays within the understanding of hair and technicality behind cutting, not just to make it shorter..
He is all about precision hair cutting, whether it’s a creative cut or an everyday wearable style, it will be tailored to the individual.
KK started her apprenticeship in 2015 and ended up relocating from the Gold Coast E+Co to Sydney in 2018. Once in Sydney she became first assistant to Founder, Jaye Edwards, where she travelled throughout Australia and the world for global education and various on set opportunities. Now she works full time in Edwards and Co’s Crown Street salon and specialises in Colouring and Styling.Book Now