Education Team

Jaye Edwards

Educator

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With 8 thriving salons, 1 killer haircare brand, a cult social media following and an internationally recognised team of educators, Jaye Edwards reps a new breed of entrepreneur, with a razor sharp view on the industry and how to make it work in 2021.

Pioneering the EdwardsAndCo movement, Jaye’s signature future proof colours and seamless blends inspired a generation of rich-girl hair, saturating instagram feeds all over the world.
Each of Jaye’s 8 salons house Australia’s most refined hair stylists and makeup artists. Famous for sparkling brunettes, killer curls, creamy blondes and textured beach waves, Jaye and his team have developed a signature look that is synonymous with the E+Co brand, garnering an enviable international following.
Equally as impressive are the salons themselves. Jaye has created instantly recognisable spaces that speak to a generation of creatives. They are raw and minimal in design, with spacious and bright interiors, hidden behind the walls of endlessly chic warehouses.

With the introduction of EdwardsAndCo Education, plus his own haircare label, Jaye Haircare, Jaye has cemented his spot at the forefront of the industry, with work splashed across pages of Marie Claire and Vogue, and product lining the shelves of beauty giant, Mecca.

@_edwardsandco

Matthew Jones

Style Director

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Matthew joins Edwards And Co as the Internal Educator for Cutting and Styling. He has 15 years industry experience, beginning his career in central QLD before moving to Brisbane where he remained for 13 years. During that time he was a national educator for both Aveda and Redken. During his time with Redken he travelled across Australia educating at various shows including on the Main Stage at Get Inspired in front of over 600 hundred hairdressers. He was also Director of a multiple shows at Fashion Week including Group Swimwear, The Sunday Sessions, Ginger and Smart and Manning Cartell. Matthew’s love for hairdressing revolves around creativity and the excitement of the work he creates. He loves building relationships with his clients and hopes to build a platform and give back to the next generations of industry professionals.

@mattjones_edwardsandco

Hayden Doherty

Master Hair Colourist

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Hayden joined our Surry Hills location in 2016 as Head Colourist and team leader for educating junior staff. His career began in 2003 at a salon north of Sydney where he went on to specialise in colour and educate team members. With extensive knowledge, skills and experience from performing on stage at Hair Expo, Hayden has mastered a number of colour specialisation courses, as well as teaching an artistic colourist course.

Hayden’s approach to colour is first and foremost suitably. He focuses on tones that compliment his clients natural colouring and lifestyle through soft colour contrast and seamless blends that add punchy boldness and focal points in all the right areas. His work is effortless, allowing for a relaxed flow of conversation and trust with clients.

@hayden_edwardsandco

Christopher Jordan

Colourist, Stylist and Educator

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Christopher joins the Edwards And Co Team with 10+ years of industry experience. Firstly finding his passion for hair at a young age combing dolls hair with his Grandma. His passion lies with all aspects of colour and creative styling, winning an accolade of awards such as a Runners Up at World Skills.

He draws his inspiration from nature and all things, earthy and tonal. His love for natural beauty allows for a keen eye when it comes to creating Future Proof colour-work. Precise and particular, Christopher earns his ranks as one to watch in the industry over the next few years.

 

@christopher_edwardsandco

Natalia Humphrey

Master Cutter

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Natalia is one of our master cutters, starting her apprenticeship over 10 years ago on the Melbourne scene. She has developed a passion for cutting and styling which has led her to achieve many accolades, including behind the chair editorial shot of the world, new comer of Australia 2019 and many others. Being a leading educator for brand ELEVEN Australia, she travels the country sharing knowledge of her craft. As much as she is experienced in editorial, events and education, her true passion lies in the salon making sure every client that sits in her chair leaves feeling a million dollars.

@natalia_edwardsandco

Danae Kirk-Ayton

Director Level Hairstylist & Educator

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Danae is the Cutting Director at the EdwardsAndCo Gold Coast location. She started off in the industry close to 20 years ago, initially working at a salon in Paddington, Sydney. She started with EdwardsAndCo back in 2016 in Sydney after arriving back from over three years in Toronto. She was mentored by Jon Pulitano for 12 years where she was able to develop her skills and passions for session styling and editorial hair. She has assisted and directed hair for various editorial shoots as well as worked on fashion week for many years in Australia, Toronto and New York.

From this experience, she has been able to add to her aesthetic and understanding of style, as well as realising that her real passions lie within working in salons. She loves working with a familiar team and spending time on everyday people making them feel like superstars. She specialises in lived-in hair, including cutting, styling, keratin treatments and extensions. She loves working with super fine to super thick hair, natural movement and everything in between. However, she predominantly focuses on cutting, extensions and styling since 2014.

@danae_edwardsandco

Haylee Shoveller

Master Colourist & Stylist

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Haylee has 8 years experience behind her and a wealth of knowledge when it comes to colouring and styling. Haylee was trained in Sydney, which is where her strong passion for creating beautiful blondes all began.
Hayley has always been a coastal girl by the beach at heart. This can be seen present in her within her love for sunkissed colours and soft tousled waves.

@haylee_edwardsandco

Jess Furlan

Freelancer

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With a creative edge and global flair, Jessica Furlan is an inspired hairstylist. Renowned for her creative and collaborative approach, she is the personal Australian stylist to Baz Luhrmann and Catherine Martin when in Australia and collaborated with the Oscar winning duo on hair direction for the 2014 stage production of Strictly Ballroom. She also looks after Edwina McCann, Vogue Australia Editor, and was recently called upon to cut Mel Gibson’s hair.
Jessica practically grew up in a salon. She lived and worked in London and Europe for seven years after completing her apprenticeship at the iconic Darlinghurst Salon, Synergy under legendary director Sharon Maher. She then honed her skills abroad at Vidal Sassoon Academy Bond Street and Tommyguns Salon Shoreditch in London.
It was in the UK where she built an active affinity with the music festival scene resulting in styling the onstage looks of many leading musicians including Brandon Flowers from The Killers, Bryan Ferry, BRMC and Sixto Rodrigeuz.

@jesse_furlan

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