Pioneering the EdwardsAndCo movement is Sydney Colourist and Educator, Jaye Edwards. Known for his golden blondes and seamless blends, Jaye brings a modern and new-age energy to the industry.
Each of Jaye’s eight salons house Australia’s most innovative, fashion forward hair stylists, makeup artists and beauty experts. Famous for creamy blondes, caramel tips and rich brunettes, all rolled into glossy mermaid waves, Jaye and his team have developed a signature look that is synonymous with the EdwardsAndCo brand, garnering an impressive following of beauty editors, social media influencers, actresses and models.
Equally as impressive are the salons themselves. Jaye has created instantly recognisable spaces that speak to a generation of creatives and inspire his clients. They are raw and minimal in design, with spacious and bright interiors, lined with edgy street art that you would expect to find in a New York-style warehouse.
Jaye has cemented his spot at the forefront of the industry, with work regularly featured on the pages of Harpers Bazaar, Marie Claire and Vogue, and an internationally recognised team educators behind him.
Hailing from the Northern New South Wales beaches of Nambucca Heads, Michael Kelly has always had a passion for beauty, even at a young age. A natural born desire to work in an industry where he could be authentic and expressive culminated in his move to Sydney to commence what would become an unparalleled career.
From humble beginnings in 2006 under the mentorship of Australia’s top colourists, Michael’s success was inevitable. With a client list of the highest calibre, Michael quickly became known as the ‘one to watch’ developing a strong reputation amongst Australia’s leading beauty bibles.
Almost a decade on Michael solidified his position not only as an industry colour authority but also as a professional Educator. Taking on a role as a Director of Education for Edwards And Co.
With a slew of accolades under his belt including Harper’s Bazaar’s ‘Top 10 Colourists’ and the ‘2014 Australian Hair Colourist of the Year Finalist’, Michael was recognised as a globally tiered Redken 5 th Ave NYC Artist, presenting Nationally at Australia’s leading industry events including Hair Expo and Salon Melbourne.
Travelling to London in 2015, Michael became a Colour Director and Press ‘go-to’ for the revered Taylor Taylor London salon group. Boasting a client list including Fashion and Beauty Editors, Journalists, Models, Actors, TV Presenters and Fashion Designers, Michael quickly established a reputation as one of London’s ‘most sought after Colourists’ attracting clients from all over Europe, America and the Middle East.
Regarded by the media as a Colour Expert, Michael is regularly featured as a reliable source for trends and techniques in Vogue, Teen Vogue, Elle, Madison, Marie Claire and Harper’s Bazaar magazines across Australia and Britain.
With an impressive career bridging over a decade, Michael has honed his colour craft to create sun-kissed, seamless and authentic hair colour. Hailed by Vogue Australia as the ‘Balayage Guru’ Michael has a rare, exceptional ability to replicate the way the sun would naturally create highs and lows in the hair for natural, lived-in, lust-worthy results.
As a truly devoted professional and with a relentless commitment to education, Michael’s passion to share his techniques, tips and tricks has led to an Instagram entourage escalating near 20,0000 followers.
Not withstanding a remarkable career to date, Michael remains incredibly grounded and genuine, staying true to his original mission; “To create beautiful hair and offer world class, authentic service. To be inspired by learning and to inspire through teaching.”
Dane Wakefield has over 11 years experience within the hair industry, which has allowed him to develop and grow into an incredible artist He has a keen eye and a strong attention to detail – two qualities that have helped evolve him into quite the connoisseur when it comes to creating the perfect blonde look. His expertise and creative flair not only colour but styling too have enabled him to take his talents to behind-the-scenes at Mercedes Benz Fashion Week, working with some of the best designers in the country.
Dane is also a talented makeup artist, giving women stunning and modern makeup looks, enhancing their beauty and giving that natural glow. Dane is a prominent stylist when it comes to weddings, continually creating soft and
With 6 years experience Charlie’s passion for beautiful and stylish hair has enabled him to quickly establish himself as one to watch. He loves to inspire clients when it comes to achieving the look they love and helping create the vision they desire. His sharp attention to detail and love for voluptuous waves has enabled him to perfect a flawless blow-dry that’ll have you looking like you’ve come straight off the Victoria’s Secrets Runway.
Charlie’s passion and attention to detail landed him a spot on the 2018 Education Team travelling to Los Angeles, New York and London with Founder Jaye Edwards to assist and teach at workshops.