Hairdressers Alexandria

Jaye Edwards

Leading Sydney colourist Jaye Edwards, founder of Edwards and Co. houses Australia’s most innovative, fashion forward hair stylists, makeup artists and beauty experts in sun lit industrial warehouses, restored to their former glory being nominated 2 years running for best new salon design, and winner of 2016 Best Salon Design.

Standing aside from rest, Edwards took a different approach by combining savvy and influential freelancers; Remington Schulz and Jayde Turner Ledwidge, all in the one creative hub.

Developing a cult following of Australian icons; Lara Worthington, and influencers; Jasmine Howell from Friend In Fashion, Sara Donaldson from Harper and Harley, and Australian Actress’ Samara Weaving and Charlotte Best.
Edwards has cemented his spot at the forefront of the industry. Perfecting the iconic Australian sun kissed look, creamiest of blondes and richest of brunettes, being featured in Harpers Bazaar, The Collective, Vogue and Instyle, his portfolio speaks for itself.
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Michael Kelly

Hailing from the Northern New South Wales beaches of Nambucca Heads, Michael Kelly has always had a passion for beauty, even at a young age. A natural born desire to work in an industry where he could be authentic and expressive culminated in his move to Sydney to commence what would become an unparalleled career.

From humble beginnings in 2006 under the mentorship of Australia’s top colourists, Michael’s success was inevitable. With a client list of the highest calibre, Michael quickly became known as the ‘one to watch’ developing a strong reputation amongst Australia’s leading beauty bibles.

Almost a decade on Michael solidified his position not only as an industry colour authority but also as a professional Educator. Taking on a role as a Director of Education for Edwards And Co.

With a slew of accolades under his belt including Harper’s Bazaar’s ‘Top 10 Colourists’ and the ‘2014 Australian Hair Colourist of the Year Finalist’, Michael was recognised as a globally tiered Redken 5 th Ave NYC Artist, presenting Nationally at Australia’s leading industry events including Hair Expo and Salon Melbourne.

Travelling to London in 2015, Michael became a Colour Director and Press ‘go-to’ for the revered Taylor Taylor London salon group. Boasting a client list including Fashion and Beauty Editors, Journalists, Models, Actors, TV Presenters and Fashion Designers, Michael quickly established a reputation as one of London’s ‘most sought after Colourists’ attracting clients from all over Europe, America and the Middle East.

Regarded by the media as a Colour Expert, Michael is regularly featured as a reliable source for trends and techniques in Vogue, Teen Vogue, Elle, Madison, Marie Claire and Harper’s Bazaar magazines across Australia and Britain.

With an impressive career bridging over a decade, Michael has honed his colour craft to create sun-kissed, seamless and authentic hair colour. Hailed by Vogue Australia as the ‘Balayage Guru’ Michael has a rare, exceptional ability to replicate the way the sun would naturally create highs and lows in the hair for natural, lived-in, lust-worthy results.

As a truly devoted professional and with a relentless commitment to education, Michael’s passion to share his techniques, tips and tricks has led to an Instagram entourage escalating near 20,0000 followers.

Not withstanding a remarkable career to date, Michael remains incredibly grounded and genuine, staying true to his original mission; “To create beautiful hair and offer world class, authentic service. To be inspired by learning and to inspire through teaching.”

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Brendon Kiewra

Brendon joins our team with 10 years industry experience, working for some of Australia’s best salons along side global industry leaders, which has help build skills as an industry leader himself.

Specialising in styling, cutting and extensions, Brendon has worked at MBFWA and also as an assistant on various magazine editorial shoots.

Brendon is inspired by creating looks for each individual, specifically tailored to their exact needs always with a kind and honest approach.

Instagram: @brendon_edwardsandco

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Niko Reyes

Nicolas Reyes originally hailing from Colombia, South America made the move to Australia to further grow within the industry. His passion for hair was evident from an early age, beginning his apprenticeship straight after completing high school. He grasps inspiration from all forms of media and loves researching international trends to blend with his love for creating seamless, natural colour work – making him truly unique.

Niko has assisted back stage a Melbourne Fashion Week and was a finalist for apprentice of the year in 2017. His creativity and drive has allowed him to excel beyond expectations in all fields, which is evident in his large and loyal client base. Niko is certainly an up and comer to watch out for!

Instagram: @niko_edwardsandco 

 

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Matthew Jones

Matthew joins Edwards And Co as the Internal Educator for Cutting and Styling. He has 15 years industry experience, beginning his career in central QLD before moving to Brisbane where he remained for 13 years. During that time he was a national educator for both Aveda and Redken.
During his time with Redken he travelled across Australia educating at various shows including on the Main Stage at Get Inspired in front of over 600 hundred hairdressers. He was also Director of a multiple shows at Fashion Week including Group Swimwear, The Sunday Sessions, Ginger and Smart and Manning Cartell.
Matthew’s love for hairdressing revolves around creativity and the excitement of the work he creates. He loves building relationships with his clients and hopes to build a platform and give back to the next generations of industry professionals.
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Lauren Walker

Lauren was born and raised in Sydney where she first began her career in Makeup artistry. She studied at ACMUSE, and completed cert IV before deciding to do an apprenticeship to pursue hair and makeup in the film industry.
She landed herself a spot in a salon in Double Bay through networking from the MAD MAX movie. She remained there for a year and a half working on various music videos for Sony Music, television shows such as X factor, Australia’s next stop model and photo shoots for celebrities and fashion labels.
Completing her apprenticeship at our Alexandria location Lauren then went on to specialise in styling and hair extensions, from where she was able to cement her spot as first assistant to the Director for MBFWA 3 years running.
With such an impression resume at a young age, Lauren is certainly one to watch in the coming years.
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Dane Wakefield

Dane Wakefield has over 11 years experience within the hair industry, which has allowed him to develop and grow into an incredible artist.

He has a keen eye and a strong attention to detail – two qualities that have helped evolve him into quite the connoisseur when it comes to creating the perfect blonde look. His expertise and creative flair not only colour but styling too have enabled him to take his talents to behind-the-scenes at Mercedes Benz Fashion Week, working with some of the best designers in the country.

Dane is also a talented makeup artist, giving women stunning and modern makeup looks, enhancing their beauty and giving that natural glow. Dane is a prominent stylist when it comes to weddings, continually creating soft and effortlessly-beautiful hairstyles for his clients on their special days.

Instagram: @dane_edwardsandco

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