Leading Sydney colourist Jaye Edwards, founder of Edwards and Co. houses Australia’s most innovative, fashion forward hair stylists, makeup artists and beauty experts in sun lit industrial warehouses, restored to their former glory being nominated 2 years running for best new salon design, and winner of 2016 Best Salon Design.
Standing aside from rest, Edwards took a different approach by combining savvy and influential freelancers; Remington Schulz and Jayde Turner Ledwidge, all in the one creative hub.
Hailing from the Northern New South Wales beaches of Nambucca Heads, Michael Kelly has always had a passion for beauty, even at a young age. A natural born desire to work in an industry where he could be authentic and expressive culminated in his move to Sydney to commence what would become an unparalleled career.
From humble beginnings in 2006 under the mentorship of Australia’s top colourists, Michael’s success was inevitable. With a client list of the highest calibre, Michael quickly became known as the ‘one to watch’ developing a strong reputation amongst Australia’s leading beauty bibles.
Almost a decade on Michael solidified his position not only as an industry colour authority but also as a professional Educator. Taking on a role as a Director of Education for Edwards And Co.
With a slew of accolades under his belt including Harper’s Bazaar’s ‘Top 10 Colourists’ and the ‘2014 Australian Hair Colourist of the Year Finalist’, Michael was recognised as a globally tiered Redken 5 th Ave NYC Artist, presenting Nationally at Australia’s leading industry events including Hair Expo and Salon Melbourne.
Travelling to London in 2015, Michael became a Colour Director and Press ‘go-to’ for the revered Taylor Taylor London salon group. Boasting a client list including Fashion and Beauty Editors, Journalists, Models, Actors, TV Presenters and Fashion Designers, Michael quickly established a reputation as one of London’s ‘most sought after Colourists’ attracting clients from all over Europe, America and the Middle East.
Regarded by the media as a Colour Expert, Michael is regularly featured as a reliable source for trends and techniques in Vogue, Teen Vogue, Elle, Madison, Marie Claire and Harper’s Bazaar magazines across Australia and Britain.
With an impressive career bridging over a decade, Michael has honed his colour craft to create sun-kissed, seamless and authentic hair colour. Hailed by Vogue Australia as the ‘Balayage Guru’ Michael has a rare, exceptional ability to replicate the way the sun would naturally create highs and lows in the hair for natural, lived-in, lust-worthy results.
As a truly devoted professional and with a relentless commitment to education, Michael’s passion to share his techniques, tips and tricks has led to an Instagram entourage escalating near 20,0000 followers.
Not withstanding a remarkable career to date, Michael remains incredibly grounded and genuine, staying true to his original mission; “To create beautiful hair and offer world class, authentic service. To be inspired by learning and to inspire through teaching.”
Nicolas Reyes originally hailing from Colombia, South America made the move to Australia to further grow within the industry. His passion for hair was evident from an early age, beginning his apprenticeship straight after completing high school. He grasps inspiration from all forms of media and loves researching international trends to blend with his love for creating seamless, natural colour work – making him truly unique.
Niko has assisted back stage a Melbourne Fashion Week and was a finalist for apprentice of the year in 2017. His creativity and drive has allowed him to excel beyond expectations in all fields, which is evident in his large and loyal client base. Niko is certainly an up and comer to watch out for!
Craig began his career in the UK before going on to win awards for men’s styling and also Avant Guard. He joins our Alexandria location with a wealth of editorial styling knowledge from working on the core styling team for TV shows X Factor, The Voice and Dance Boss. He then travelled with Sony Music styling on tour and for music videos.
His passion his men’s styling as well as creating natural sun kissed colour work from creamy blondes to cool brunettes.