#BOSSMAN Jaye Edwards has done it again, but this time, totally different. Introducing EdwardsAndCo’s brand new concept, the EdwardsAndCo “MECCA MANES” Blow Dry Bar, located in Mecca’s brand new flagship store that also casually happens to be the southern hemisphere’s largest ever beauty store.
MECCA MANES is dedicated to sharing signature EdwardsAndCo styles with the wild world of Mecca. The space is everything you could expect from an EdwardsAndCo salon, uber-cool and offensively chic but with a sleek Mecca finish.
Edwards himself has developed 7 key looks as part of the Mane Menu offering:
1. EdwardsAndCo Signature Wave
Synonymous with our beach-to-bar lifestyle, embodying effortless, rich-girl style, featuring masterfully crafted textured mermaid waves.
2. Glamour Wave
Soft and glossy glamour waves for a flawless, red-carpet-ready look, adding an edge of opulence to your evening attire.
3. Classic Blow Wave
Your personal secret for the perfect, bouncy blow-dry, adding a hit of volume with a signature flick.
4. Glass Hair
Sharp and styled to smooth, polished, shiny perfection, leaving you with perfectly straight hair that looks like it was cut from glass.
5. Natural Curl
Bouncy and hydrated natural curls, defined to perfection and free from frizz.
6. Half-Up, Half-Down
Just as polished as a full updo or ponytail but totally effortless. Perfect to add a little zhuzh to your EdwardsAndCo Signature Wave.
7. Guy Dry
For the man who’s not afraid of looking good, a guy dry will leave your hair looking shiny and healthy with great body and movement.