Breakthrough Science and it’s exclusive to Edwards And Co.

We’re here to let you all in on a little secret….

Alpha Keratin 60ku™, a protein so transformative it genuinely rebuilds your hair. Insert; Virtue Labs an American based beauty company who just shook the industry.

Alpha Keratin 60ku™ is the protein that makes up 90% of your hair, skin and nails. The team at Virtue Labs found a way to extract it, in its most pure form.

What excites us the most about this game changing range is that our bodies recognise the protein as our own, making it truly powerful. It’s pulled to where it’s needed, strand by strand, smoothing, resurfacing and filling in cracks of damage. Picture a jar filled with ping pong balls as a strand of your hair, then you pour in sand and it immediately fills in all the gaps, this is the effect the Virtue range has. It rebuilds and stays.

Now for some stats;

67% REDUCTION IN FRIZZ

Hair in vivo under real world conditions before and after 4 applications. Hair is dramatically smoother, more composed, and 67% less frizzy.

95% SPLIT END REPARATION

A single split hair before and after 5 applications. The hair is made whole again, achieving a 95% reparation.

22% INCREASE IN THICKNESS

A single strand, magnified 860x, after 1 application. Moisture levels rise and each hair grows up to 22% thicker.

138% INCREASE IN COLOUR VIBRANCY

A single hair before and after 5 applications. As the hair is repaired, colour is restored and vibrance increases by up to 138%.

Click here to exclusively shop Virtue Labs in Australia.

By Olivia Wilcox

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