BACKSTAGE: Macgraw for #MBFWA Resort 2018

We’re all smiles over this textured crown. 

We teamed up with the lovely ladies of Macgraw for their Resort 2018 Collection at Mercedes Benz Fashion Week Australia last week to create a beautiful and ethereal textured crown for their stellar show. The Edwards and Co Fashion Week Team was led by Hair Director Byron Turnbull for the duration of the week.

This look was all about complimenting their fun and cheeky attitude, adding another element of character to their already infectious brand personality. We wanted the braids to have a slept-in and undone feel, capturing the heart of the true Macgraw girl! Smiling, skipping and dancing down the runway.

We used Kevin Murphy products to achieve our looks with Shimmer Shine, Session Spray and Hair Resort as the hero products.

E+CO x