Pioneering the EdwardsAndCo movement is Sydney Colourist and Educator, Jaye Edwards. Known for his golden blondes and seamless blends, Jaye brings a modern and new-age energy to the industry.
Each of Jaye’s eight salons house Australia’s most innovative, fashion forward hair stylists, makeup artists and beauty experts. Famous for creamy blondes, caramel tips and rich brunettes, all rolled into glossy mermaid waves, Jaye and his team have developed a signature look that is synonymous with the EdwardsAndCo brand, garnering an impressive following of beauty editors, social media influencers, actresses and models.
Equally as impressive are the salons themselves. Jaye has created instantly recognisable spaces that speak to a generation of creatives and inspire his clients. They are raw and minimal in design, with spacious and bright interiors, lined with edgy street art that you would expect to find in a New York-style warehouse.
Jaye has cemented his spot at the forefront of the industry, with work regularly featured on the pages of Harpers Bazaar, Marie Claire and Vogue, and an internationally recognised team educators behind him.
Originally from the UK, Jay is a Senior Men’s Hairstylist at the EdwardsAndCo Fortitude Valley location. He has 5 years experience and has been trained by some of the most influential people in the industry. His inspiration comes from other hairstylist and fashion over in the UK. He would love to get involved with editorial work for fashion labels and magazines. He is confident in doing all men’s haircuts but loves working with mid length to longer haircuts.
The quote that Jay lives by is “Don’t sacrifice suitability for creativity”- Josh Lamonca
Charmayne has been in the hairdressing industry for over 10 years and has been a colour specialist for 6 of those years. She is new to the EdwardsAndCo family and is a Master Colourist at the Fortitude Valley location. Over the years, she has worked on various hair shows, competitions, campaigns and creative photographic collections. Her biggest career highlight was being awarded the 2018 AHFA Australian Colourist of the Year. Coming from a very technically trained background, she has a flair for precision colour work but love personalising every look to each individual client.
A quote that she loves is “life isn’t about finding yourself, life is about creating yourself”.
Darcey has been hairdressing for the past eight years, starting from the age of 15. He is currently a senior stylist and colourist at the Fortitude Valley Salon. He has completed his training and education at Oscar a Oscar where he developed his skills and passions for creating beautiful hair. He can be booked for any service from cutting, styling and colouring.
Ryan is a third year emerging stylist at EdwardsAndCo Fortitude Valley. He has worked for a few salons during his apprenticeship but came to love the iconic EdwardsAndCo and Jaye Edwards colour, cut and style. All of his colour and cutting trading has been based out of internal training throughout the business. He has a passion for creating lived-in, low maintenance colour, dimensional blondes and brunettes, as well as creating the classic blonde. Ryan also loves styling hair, classic round brush blow drys and anything with a beachy texture. A quote that has stuck with Ryan is, “Today you are you, that is truer than true, there is no one alive, who is youer than you” Dr Seuss.
Jaiden is a hair cutter, stylist and barber at our Fortitude Valley location. He has been working as a hairdresser for the past five years, starting his career working at a salon on the Gold Coast. Jaiden has been involved in campaigns for Fendi, Kookai, Harper Bazaar and events for Women of Sydney. He has also had his own feature in InStyle Magazine. He specialises in hair cutting and has training in extensions and barbering.
Will is in his third year of his apprenticeship at the Fortitude Valley Salon. He currently specialises in cutting and styling. He has spent the past three years training under some of Australia’s top hairdressers and was nominated for the AHFA 2020 Australian Apprentice Hairdresser of the year. Will is extremely fashion forward and is inspired by new trends and is always looking for ways to recreate them within the salon environment.