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Hairdresser Fortitude Valley
With 8 thriving salons, 1 killer haircare brand, a cult social media following and an internationally recognised team of educators, Jaye Edwards reps a new breed of entrepreneur, with a razor sharp view on the industry and how to make it work in 2021.
Pioneering the EdwardsAndCo movement, Jaye’s signature future proof colours and seamless blends inspired a generation of rich-girl hair, saturating instagram feeds all over the world.
Each of Jaye’s 8 salons house Australia’s most refined hair stylists and makeup artists. Famous for sparkling brunettes, killer curls, creamy blondes and textured beach waves, Jaye and his team have developed a signature look that is synonymous with the E+Co brand, garnering an enviable international following.
Equally as impressive are the salons themselves. Jaye has created instantly recognisable spaces that speak to a generation of creatives. They are raw and minimal in design, with spacious and bright interiors, hidden behind the walls of endlessly chic warehouses.
With the introduction of EdwardsAndCo Education, plus his own haircare label, Jaye Haircare, Jaye has cemented his spot at the forefront of the industry, with work splashed across pages of Marie Claire and Vogue, and product lining the shelves of beauty giant, Mecca.
@_edwardsandco
Charmayne has been in the hairdressing industry for over 10 years and has been a colour specialist for 6 of those years. She is new to the EdwardsAndCo family and is a Master Colourist at the Fortitude Valley location. Over the years, she has worked on various hair shows, competitions, campaigns and creative photographic collections. Her biggest career highlight was being awarded the 2018 AHFA Australian Colourist of the Year. Coming from a very technically trained background, she has a flair for precision colour work but love personalising every look to each individual client.
A quote that she loves is “life isn’t about finding yourself, life is about creating yourself”.
@charmayne_edwardsandco
Jaiden is a hair cutter, stylist and barber at our Fortitude Valley location. He has been working as a hairdresser for the past five years, starting his career working at a salon on the Gold Coast. Jaiden has been involved in campaigns for Fendi, Kookai, Harper Bazaar and events for Women of Sydney. He has also had his own feature in InStyle Magazine. He specialises in hair cutting and has training in extensions and barbering.
@jaiden_edwardsandco
Charlotte is a Senior Stylist and Colourist at our EdwardsAndCo Fortitude Salon. Charlotte has over 11 years experience within the hair industry, which has allowed her to develop and grow into an incredible artist. Charlotte specialises in colouring and loves creating sparkly brunettes and lived in future proof colours.
@char_edwardsandco
