Hairdresser Fortitude Valley

Jaye Edwards


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Pioneering the EdwardsAndCo movement is Sydney Colourist and Educator, Jaye Edwards. Known for his golden blondes and seamless blends, Jaye brings a modern and new-age energy to the industry.

Each of Jaye’s eight salons house Australia’s most innovative, fashion forward hair stylists, makeup artists and beauty experts. Famous for creamy blondes, caramel tips and rich brunettes, all rolled into glossy mermaid waves, Jaye and his team have developed a signature look that is synonymous with the EdwardsAndCo brand, garnering an impressive following of beauty editors, social media influencers, actresses and models.

Equally as impressive are the salons themselves. Jaye has created instantly recognisable spaces that speak to a generation of creatives and inspire his clients. They are raw and minimal in design, with spacious and bright interiors, lined with edgy street art that you would expect to find in a New York-style warehouse.

Jaye has cemented his spot at the forefront of the industry, with work regularly featured on the pages of Harpers Bazaar, Marie Claire and Vogue, and an internationally recognised team educators behind him.


Jay Spiteri

Mens Hairstylist

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Hi I’m Jay Spiteri and im originally from the UK. I am the Senior Men’s Hairstylist here at the Edwards and Co Fortitude Valley store. I have 5 years experience and have been trained by some of the most influential people in this industry. 

My inspiration comes from other Hairstylist and fashion over in the UK. I would love to get involved with editorial work for certain brands/companies.

Im confident in doing all mens haircuts but love working with mid length to longer hair cuts. 

The quote i love and follow would be “Don’t sacrifice suitability for creativity”- Josh Lamonca


Charmayne Robinson

Master Colourist

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I’m Charmayne and I have been in the hairdressing industry now for 10 years and a colour specialist for 6 of those years. I am new to the Edwards and Co family and am a Master Colourist at the Fortitude Valley location. Over the years I have worked on various hair shows, competitions, campaigns and creative photographic collections, but My biggest career highlight so far was being awarded the 2018 AHFA Australian Colourist of the year. Coming from a very technically trained background, I have a flair for precision colour work but love catering and personalising every look to each individual client.  A quote that really sticks with me in every aspect of my life is “life isn’t about finding yourself, life is about creating yourself” .


Kaitlyn Butler

Senior Colourist & Stylist

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Kaitlyn Butler lived in Tasmania before relocating to Brisbane to work at Edwards & Co to work as a senior colourist, stylist and cutter.  She has been in the hairdressing industry now for a total of 8 years. Kaitlyn completed her training at Devonport TAFE in Tasmania, but with continuous education days and seminars has furthered her skill set to perfect the Edwards & Co future proof colour look.

Kaitlyn has always always been an all rounder when it comes to colour but her true passion is blondes, bright and beachy or a natural low maintenance blonde. Being a blonde herself, she knows what it’s like trying different toners, products and colours, but most importantly she knows how important it is to feel confident in your stylist.

Whether or not it be a slick pony, some natural or glam waves, or a nice messy up style perfect for your weekend or big event – Kaitlyn loves finishing off her colours and trims with a nice natural wave or a style to suit you. 


Genevieve Albertson

Extension Specialist, Colourist & Stylist

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My name is Genevieve, I am originally from Auckland New Zealand. 

I moved to Brisbane 2 years ago. I am a senior stylist and have been hairdressing for 10 years. My passions are Extensions and Creative Colour I love creating huge transformations for my clients. I take hair health very seriously and love to create healthy breakage-free blondes. I specialise in extensions and use many different methods and applications, so If you want extensions I’m your girl!


Darcey Dobson

Senior Colourist & Stylist

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Ryan Wakefield

Emerging Stylist

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Charlotte Dahm

Colour + Cutting Specialist

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Jaiden Ogden

Haircutter, Stylist, Barber

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Will Edwards

Emerging Stylist

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