Hairdresser Fortitude Valley

Jaye Edwards


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With 8 thriving salons, 1 killer haircare brand, a cult social media following and an internationally recognised team of educators, Jaye Edwards reps a new breed of entrepreneur, with a razor sharp view on the industry and how to make it work in 2021.

Pioneering the EdwardsAndCo movement, Jaye’s signature future proof colours and seamless blends inspired a generation of rich-girl hair, saturating instagram feeds all over the world.
Each of Jaye’s 8 salons house Australia’s most refined hair stylists and makeup artists. Famous for sparkling brunettes, killer curls, creamy blondes and textured beach waves, Jaye and his team have developed a signature look that is synonymous with the E+Co brand, garnering an enviable international following.
Equally as impressive are the salons themselves. Jaye has created instantly recognisable spaces that speak to a generation of creatives. They are raw and minimal in design, with spacious and bright interiors, hidden behind the walls of endlessly chic warehouses.

With the introduction of EdwardsAndCo Education, plus his own haircare label, Jaye Haircare, Jaye has cemented his spot at the forefront of the industry, with work splashed across pages of Marie Claire and Vogue, and product lining the shelves of beauty giant, Mecca.


Charmayne Robinson

Master Colourist

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Charmayne has been in the hairdressing industry for over 10 years and has been a colour specialist for 6 of those years. She is new to the EdwardsAndCo family and is a Master Colourist at the Fortitude Valley location. Over the years, she has worked on various hair shows, competitions, campaigns and creative photographic collections. Her biggest career highlight was being awarded the 2018 AHFA Australian Colourist of the Year. Coming from a very technically trained background, she has a flair for precision colour work but love personalising every look to each individual client.
A quote that she loves is “life isn’t about finding yourself, life is about creating yourself”.


Jaiden Ogden

Haircutter, Stylist, Barber

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Jaiden is a hair cutter, stylist and barber at our Fortitude Valley location. He has been working as a hairdresser for the past five years, starting his career working at a salon on the Gold Coast. Jaiden has been involved in campaigns for Fendi, Kookai, Harper Bazaar and events for Women of Sydney. He has also had his own feature in InStyle Magazine. He specialises in hair cutting and has training in extensions and barbering.


Charlotte Dahm

Master Colourist & Stylist

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Charlotte is a Senior Stylist and Colourist at our EdwardsAndCo Fortitude Salon. Charlotte has over 11 years experience within the hair industry, which has allowed her to develop and grow into an incredible artist. Charlotte specialises in colouring and loves creating sparkly brunettes and lived in future proof colours.


Rhys Nahuysen

Senior Colourist and Stylist

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Rhys is a Senior Colourist and Stylist at our Fortitude Valley Salon. He started working in the hair industry in 2008 and has worked in both Sydney and Melbourne. He has worked at several MBFW in Sydney as well as styling campaigns shoots for Bianca Spender, Endota Spa, Georgia Alice and more. Rhys always ensures the highest level of customer service with his customers and specialises in colour.


Sheree Nield

Freelance Colourist & Stylist

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Sheeree is a freelancer at our Fortitude Valley location, starting her apprenticeship over 20 years ago on the Brisbane scene. She has developed a passion for colouring and loves creating lived in blondes, gorgeous face frames and sparkly brunettes. Sheree also loves styling, creating structure and giving her clients a fresh new look. As much as she loves competitions and expos, her true passion lies in the salon, making sure every client that sits in her chair leaves feeling a million dollars.

Darcey Dobson

Senior Colourist & Stylist

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Darcey has been hairdressing for the past eight years, starting from the age of 15. He is currently a senior stylist and colourist at the Fortitude Valley Salon. He has completed his training and education at Oscar a Oscar where he developed his skills and passions for creating beautiful hair. He can be booked for any service from cutting, styling and colouring.


Claire Campbell

Emerging Colourist & Stylist

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Claire is a Junior Stylist and Colourist at Fortitude Valley. She started her apprenticeship in a salon in Toowoomba when she was 16. She loves styling and up-dos which she would like to further focus on and is excited to be involved in shows and shoots within the future. A quote which has stuck with Claire is “Ease your grip on all the things you can’t control”.


Ryan Wakefield

Senior Emerging Colourist & Stylist

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Ryan is a third year emerging stylist based at the EdwardsAndCo Fortitude Valley location. Born and bred in Brisbane, he has worked for a few salons as an apprentice but has come to LOVE the EdwardsAndCo signature style, and has received all of his colour & cutting training internally with EdwardsAndCo. Ryan loves creating lived in, low maintenance colours, dimensional blondes and sparkling brunettes. He has a passion for styling hair, particularly classic round brush blow-dries and anything with a beachy texture!



Samuel Harriss


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Sam is born and bred in Brisbane and he has been cutting for four years and looks after everything barber related in the salon. He has gained experience from a number of different shops and salons over the years, working somewhere different every year and pulling his talent from a range of different hair stylists and cutting techniques. Sam has all barbering services covered but clients should come in with an open mind! He loves working in a super alternative space that caters to creative styles from traditional barbering to modern men’s hair. Think androgynous hairstyles that can be worn by anyone. Sam believes you shouldn’t take life too seriously, it is what it is.

Isabella Munro

Emerging Colourist & Stylist

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Isabella started in the hairdressing industry at the beginning of the year. Prior to hairdressing, she worked in the dental industry and quit to pursue a career in hairdressing. She is about to graduate into her second year of her apprenticeship and is very eager to learn from the best at EdwardsAndCo.


Wendy Zhao

Emerging Colourist & Stylist

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Wendy is a Junior Emerging Stylist at our Fortitude Valley Salon. She started her hairdressing apprenticeship with EdwardsAndCo and is excited to grow as a stylist along with the company. Wendy loves styling hair including blow dries and the classic EdwardsAndCo curls. She wants to specialise in colour down the track as she progresses through her training.


Madeline Badcock

Emerging Colourist & Stylist

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Maddy grew up in England, Essex but with her outgoing and passionate personality she decided the Gold Coast was somewhere she wanted to be. She is a second year apprentice, soon to be third and is loving blow drying, transforming flat hair to voluminous hair is what her dreams are made of. Maddy believes “everything happens for a reason” so there is no need to stress.

Ashlee Jeffery

Emerging Stylist

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Ashlee is a Emerging Stylist at our Fortitude Valley Salon and previous assistant to Jaye Edwards. She has always had a huge passion for the hair industry which led her to begin her hairdressing career after living in England and travelling Europe for 18 months. Ashlee completed her first year at Allure Hair Bar at Terrigal Beach, Central Coast. She loves styling hair and enjoys taking on a challenge to recreate styles that inspired her. Ashlee loves to dive right into the deep end with a go-getter attitude and is always listening and observing in order to build her creative skill set.


Vanessa Collodetti

Master Stylist and Colourist

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Vanessa is a Melbourne native and has been hairdressing for over a decade. She lived and worked in London and Berlin for a few years before returning to Australia in 2018. Her passion is natural, lived in, low maintenance hair and focuses on tailoring each look to enhance her clients’ natural colour and texture. She specialises in dry cutting, soft blondes, dimensional brunettes and natural red heads.’