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Alexandria

Suite 32/20-28 Maddox St, Alexandria NSW 2015
(02) 8042 1960
alexandria@edwardsandco.com.au

Jaye Edwards

Leading Sydney colourist Jaye Edwards, founder of Edwards and Co. houses Australia’s most innovative, fashion forward hair stylists, makeup artists and beauty experts in sun lit industrial warehouses, restored to their former glory being nominated 2 years running for best new salon design, and winner of 2016 Best Salon Design.

Standing aside from rest, Edwards took a different approach by combining savvy and influential freelancers; Byron Turnbull, Luana Coscia and Jayde Turner Ledwidge, to name only a few, all in the one creative hub.

Developing a cult following of Australian icons; Lara Worthington, and influencers; Jasmine Howell from Friend In Fashion, Sara Donaldson from Harper and Harley, and Australian Actress’Samara Weaving and Charlotte Best.
Edwards has shown that he and his team are at the forefront of the industry. Perfecting the iconic Australian sun kissed look, creamiest of blondes and richest of brunettes, being featured in Harpers Bazaar, The Collective, Vogue and Instyle, his portfolio speaks for itself.
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Michael Kelly

Hailing from the Northern New South Wales beaches of Nambucca Heads, Michael Kelly has always had a passion for beauty, even at a young age. A natural born desire to work in an industry where he could be authentic and expressive culminated in his move to Sydney to commence what would become an unparalleled career.

From humble beginnings in 2006 under the mentorship of Australia’s top colourists, Michael’s success was inevitable. With a client list of the highest calibre, Michael quickly became known as the ‘one to watch’ developing a strong reputation amongst Australia’s leading beauty bibles.

6 years later Michael solidified his position not only as an industry colour authority but also as a professional Educator. Taking on a role as a National Colour Educator.

 

With a slew of accolades under his belt including Harper’s Bazaar’s ‘Top 10 Colourists’ and the ‘2014 Australian Hair Colourist of the Year Finalist’, Michael was recognised as a globally tiered Redken 5 th Ave NYC Artist, presenting Nationally at Australia’s leading industry events including Hair Expo and Salon Melbourne. Travelling to London in 2015, Michael became a Colour Director and Press ‘go-to’ for the revered Taylor Taylor London salon group. Boasting a client list including Fashion and Beauty Editors, Journalists, Models, Actors, TV Presenters and Fashion Designers, Michael quickly established a reputation as one of London’s ‘most sought after Colourists’ attracting clients from all over Europe, America and the Middle East. Regarded by the media as a Colour Expert, Michael is regularly featured as a reliable source for trends and techniques in Vogue, Teen Vogue, Elle, Madison, Marie Claire and Harper’s Bazaar magazines across Australia and Britain. With an impressive career bridging over a decade, Michael has honed his colour craft to create sun-kissed, seamless and authentic hair colour. Hailed by Vogue Australia as the ‘Balayage Guru’ Michael has a rare, exceptional ability to replicate the way the sun would naturally create highs and lows in the hair for natural, lived-in, lust-worthy results. As a truly devoted professional and with a relentless commitment to education, Michael’s passion to share his techniques, tips and tricks has led to an Instagram entourage escalating over 10,000 followers. Not withstanding a remarkable career to date, Michael remains incredibly grounded and genuine, staying true to his original mission; “To create beautiful hair and offer world class, authentic service. To be inspired by learning and to inspire through teaching.”
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Torie Cini

Torie has graced herself within the hairdressing industry for the past 5 years. Having worked alongside Jaye Edwards for the past 3 years, this allowed Torie to learn and grow, working her magic for some of the best fashion and beauty influencers.
Torie’s genuine and warming nature has provided her with a loyal following of clients. Her passion lies within the colour world, as she can create fashion forward, modern and natural colours, which are tailored to each individual.
 Torie has an extensive list of influential clients, to the likes of Izi Simundic, Rebecca Breeds and Lilia Weddell just to name a few. With a history of 5 years of achievements, Torie is full steam into cementing her youthful footprint in the hairdressing industry.
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Amanda Tua

Amanda is passionate about hair and loves the fast pace and diversity that the Industry has to offer. She has a distinct eye for creative colour and loves to create hair that is unique to the individual that wears it.
Amanda is an award winning hairdresser taking out the National New Talent Category in colour for Goldwell ColorZoom, representing Australia in the USA. One of her career highlights to date was creating a collection of images which won her the Hair Expo Apprentice of the Year award, at one of the Industry’s most esteemed events.

 

Amanda has worked on numerous editorial shoots for Oyster Magazine, Culture Magazine and Instyle Magazine. As well as a regular backstage contributer at Sydney Fashion Week and The Voice Australia.
She continues to collaborate with upcoming photographers and stylists, allowing her the freedom to be innovative and creative with the hair she creates.
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Missy Veyret

As one of the youngest talents in the hair industry, Missy Veyret is charging full force with her unwavering dedicated work ethic and fresh experimental nature. Starting at the age of thirteen now at tender age of 21, this hair nerd has clocked up 9 years in the hairdressing industry. Missy’s genuine passion for the art of hair is widely spread between editorial fashion photo-shoots, educating within hair academies and using Edwards&Co as her creative outlet to tend to her trendsetting & loyal clientele.
Working alongside & picking the brains of some of the industries most well respected hair artists, Missy has conquered the art to create timeless trends & beautiful hair with blades & a paint brush.
Her extensive portfolio consists of working back stage at Fashion Week, Seasonal Fashion & Style Launches, Australian Hair and Beauty Expo.
Alongside having international hair magazine covers and spreads, she has published and editorial campaigns for Catalogue Magazine, Sneaky Magazine, CLEO & Sunday Style to name a few.
To say the least, Missy breathes the hair world.
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Kerrie Bolton

With over a decade of experience, specialising in colour alone. Kerrie Bolton has traveled to New York to be mentored by the most in-demand celebrity colourist, Tracey Cunningham.
Kerrie Bolton has a soft-cool-edge to her colouring styling. Keeping up to date and being inspired by her travels to New York.
Her ability to create amazing blondes; take hair from dark to blonde and always keeping the integrity of the clients hair.
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Jess Furlan

With a creative edge and global flair, Jessica Furlan is an inspired hairstylist. Renowned for her creative and collaborative approach, she is the personal Australian stylist to Baz Luhrmann and Catherine Martin when in Australia and collaborated with the Oscar winning duo on hair direction for the 2014 stage production of Strictly Ballroom. She also looks after Edwina McCann, Vogue Australia Editor, and was recently called upon to cut Mel Gibson’s hair.
Jessica practically grew up in a salon. She lived and worked in London and Europe for seven years after completing her apprenticeship at the iconic Darlinghurst Salon, Synergy under legendary director Sharon Maher. She then honed her skills abroad at Vidal Sassoon Academy Bond Street and Tommyguns Salon Shoreditch in London.
It was in the UK where she built an active affinity with the music festival scene resulting in styling the onstage looks of many leading musicians including Brandon Flowers from The Killers, Bryan Ferry, BRMC and Sixto Rodrigeuz.
Whilst overseas, she also regularly worked on leading fashion shows in London, Paris and Milan assisting superstar hairstylist Sam McKnight (working on French Vogue, UK Vogue, Elle and Harper's Bazaar) as well as alongside photographer Peter Lindbergh shooting Milla Jovovich, Kate Bosworth and Kate Moss. Jess has also shot for ID, Dazed and Confused, Show Studios, and ACNE Paper. She has personally style Dasha Zuhkova, Elle Macpherson and Pierce Brosnan.
Upon returning to Australia in 2012 Jessica has built a stellar reputation working at La Boutique for renowned colourist Belinda Jeffrey - for whom she represented in Hair Expo
2013. Her in-demand, effortless and modern style has resulted in many diverse experiences in television, film and fashion editorials.
Jess – whose top tip is to “embrace your natural hair texture” - continues to stay inspired by fashion, film, music, travel, nature and just walking down the street.
“It's the small things,” she says of what keeps her creativity flowing.
“Success to me is always pushing yourself to keep learning and surrounding yourself with others that bring out the best in you.”
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Sarah Johnson

 Sarah Johnson is a talented and modern hairdresser. She honed her skills with internationally renowned stylists and technicians working for a leading European company; where is where Sarah worked alongside talented & inspirational stylists and colour technicians that have been educated all over the globe.
Johnson’s hairdressing skills and make up artistry are a highly sought after service, being requested to present at Hair Expo and Mercedes Benz Sydney Fashion Week on numerous occasions. Sarah also likes to lend her talents to charitable causes such as the World Greatest Shave and various Pink Ribbon events.
 Johnson thoroughly enjoys collaborating with both loyal and new clients to understand their lifestyle, and focuses on enhance their natural beauty.
It is this approach that has Sydney locals requesting Johnson for their weddings all over the nation. Johnson is a bubbly and outgoing person, her style is the perfect combination of modern minimalism and classic elegance.
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